Graphic Design
North
North is a leading marine liability insurer providing Protection and Indemnity (P&I), War Risks and ancillary insurance to shipowners worldwide. Based in Newcastle upon Tyne, where it was established over 150 years ago, the company also has regional offices in Hong Kong, Piraeus and Singapore. Following the decision to remain in Newcastle and expand their current headquarters they are currently re-inventing their existing building in the heart of Newcastle's busy Quayside.
In collaboration with Ward Robinson Design & Project Management and Brims, JUMP was commissioned to brand the scaffolding surrounding the construction site. This involved designing and producing a 40 metre long banner to highlight the creative and structural processes involved in the multi-million pound project. JUMP also developed the strapline "Improving Not Moving" to emphasise North's commitment to the region.
The banner can currently be viewed on the south elevation of North's offices adjacent to the Gateshead Millennium Bridge until the launch of the new building in 2011.