JUMP created the corporate identity, communications strategy and brand architecture for parent company Bernicia, a Registered Social Landlord operating in the North East of England.

Over a two year period this has included the design and production of the Group's new logotypes and the renaming of Cheviot Housing Association to Cheviot Homes, the front to back branding of all their printed literature and reports as well as the Group's four websites and centrally controlled Content Management System.