Brand strategy
We take a holistic approach to our work, and believe that every project, whether it’s a website or a logo design, should have a clear purpose within a broader brand strategy.
To achieve this, we bring our strategic expertise to bear on every project, to define and develop your brand story and communicate this in an effective way that captures what you stand for.
Our creativity comes into its own when confronted with a problem to solve
User research
To deliver work that performs for your brand, we must understand what that problem is, and we believe that the best way to do this is to go directly to your customers for insight.
A successful brand is one that communicates an engaging message to its audience, so understanding what gets your audience’s attention is vital to building a strong brand strategy. We employ a range of tactics to get into the mindset of your audience, teasing out vital insights into their needs and wants to develop messaging and positioning that will resonate with them.
As we put this knowledge into practice, we also carry out rigorous user testing using a range of approaches to validate our work and confirm whether our solution is effective, and how it might be further improved.
We want to get to the very heart of who you are
Brand strategy
Every story is unique, and we are passionate about helping you tell your own. We can help you establish your values, beliefs, purpose and vision, before planning effective and efficient ways for you to achieve your specific goals.
This takes getting to the very heart of who you are, as well as focused ideas, meticulous research and well thought-out design. Our strategy development process is designed to be collaborative, building on your own knowledge and supplementing this with further research and specialist insight and recommendations.
From brand values and personal development through to positioning and brand messaging, we work with you to ensure that your brand is communicated in an effective way that captures what you stand for, and, crucially, achieves your business objectives