Nirvana Europe

Nirvana Europe billboard advertisement

travel service with a difference

For over 20 years Nirvana Europe have been providing specialist travel and accommodation packages for sporting and leisure events. Starting out with the Great North Run, they now cater for events around the world, from Ironman events to the Paralympics.

JUMP has worked alongside Nirvana for over 10 years, providing digital support and helping to ensure that their website and customer reservation systems evolved alongside their expanding business needs.

Orange sports jersey featuring the Nirvana logo.

An aspirational rebrand to set the scene for growth

In their two decades of business, Nirvana have grown from serving a single event to supporting travel arrangements for events around the world. Keen to not lose sight of who they are, Nirvana recognised the need to evolve their brand to stand out in their sector.

JUMP was commissioned to advise the company on a brand strategy to help position them for future growth and deliver a fresh brand identity that would stand the test of time. The logo concept centres around the idea of being ‘number 1’ reflecting the elite athlete’s drive to succeed.

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Supporting customers on every step of their journey

JUMP planned and implemented a bespoke customer reservation system (CRS) which fully integrates with their e-commerce website. From hotels and flight booking to bike transportation, VIP extras to athlete-appropriate breakfasts; every aspect of the booking process has been carefully curated to cater for every need. The system has been planned to ensure that the requirements for any new events can be integrated without affecting the User Experience or the ease of administration for the staff and support team.

Building on our relationship of over 10 years, we are proud to support them as they continue to go from strength to strength in the travel and sporting sector.

Mobile screen displaying Nirvana's online booking system.

Go further with Nirvana

"By partnering with JUMP, we have achieved our main objectives and have become established as one of the world's leading providers of sports tours."

Nigel Morris, Managing Director Nirvana Europe Limited

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