How to approach a website redesign to get results

Is your website holding you back from meeting business objectives?

Is it time to go back to the drawing board when it comes to your current website? This is a question that many business owners ask themselves when they start to consider a new site.

In truth, your website isn't something that can stand still, website design and development have evolved so quickly alongside online habits; it's crucial for the success of your business that you don't get left behind.

When it comes to changing your website, it is important to consider your website and marketing goals. There are some differences between a full website redesign and a website refresh, alongside some indicators that it might be time to give a website redesign project some thought.

As a creative agency, we specialise in websites. With our web development team, a design team that excels in website redesign and a marketing team that helps with a strategic approach, we can support your website redesign process or refresh journey from different angles.

What is a website redesign?

A website redesign is the process of updating and upgrading your entire website to increase its performance and visual appeal.

At a glance, you might think the website redesign process is merely a facelift, achieved by updating the visual elements of website pages such as fonts, colours and imagery. However, it's also important to understand that a website redesign strategy offers a rare opportunity to reimagine your website's content, structure and overall user journey.

The scale of a website redesign largely depends on the goals of your business and the reasoning behind the website redesign. Are you looking to update your branding and want to reflect your new identity while keeping the overall website structure intact? Or does your website require a complete overhaul of its structure, visual appearance and content to stay competitive in a crowded marketplace? Sometimes, a website redesign can include adding additional features or actions on your site, and this is where a development team can come in!

The likelihood is, since you're reading this, you're probably considering some form of website redesign. Whether this be a minor refresh or a complete rethink, you should start to think of some website redesign goals, to fully identify what type of site redesign is for your business.

Website redesign vs website refresh: what's right for your business?

Deciding between a simple refresh or an in-depth website redesign comes down to several factors and varies from business to business. Before you begin to dive deeper into this, it's worth considering the following:

• Is your website performing as well as you would like it to? 

• Is your site speed optimised? 

• Is your website easy to navigate and user-friendly?

• How are you tracking your website performance and conducting user research? Is your site accurately integrated to tools such as Google Analytics to track this?

• Is your website visible on search engines or does it need better search engine optimisation? Where is your web traffic coming from? 

• What impression do you think your site gives to website visitors?

• Is your website easy to manage content and keep updated?

• Is your website secure?

• What are competitor websites doing? Should your website consider doing more? 

At JUMP, our website designers and developers are experts in creating bespoke website solutions that align seamlessly with your business objectives, getting your business in front of your customers and most importantly, driving revenue.

Telltale signs your business needs to redesign your website

If you still aren't certain if a website redesign is right for your business, we have some things that might resonate with you! Here are just a few reasons that you might need to consider a website redesign:

Your website isn't responsive

According to a recent study, over 60% of website traffic in 2024 came from mobile devices, it is therefore critical that you build a mobile-friendly website to cater to the majority of your visitors. If your website isn't optimised for all users, you've got a problem.

Adopting a responsive approach, including mobile responsiveness, to your website redesign will both enhance the user experience and increase your website's visibility on popular search engines like Google. On top of this, users are 67% more likely to purchase from a site that's mobile-friendly.

Here at JUMP, we build all of our sites with a responsive approach, meaning that we prioritise the viewing experience of all visitors, regardless of the device they're using.

Your website design looks dated

Alongside the overall functionality of your website, the design and visual appearance are pivotal when it comes to performance.

First impressions are important, especially when it comes to your website, a recent statistic from Semrush notes that half of internet users formulate their opinion on a business based on website design. Take a moment to think about what the visitor will think about your business when they arrive on a website that looks like something from the last millennium.

Website design has come a long way over the past few years, with design trends coming and going, it's therefore vital that you look to incorporate the latest features and functionality alongside an up-to-date design that will stand the test of time.

JUMP's design team works to understand your business and audience and create design elements and solutions that are memorable and stick with your target audience. 

Your customers can't find what they're looking for

Remember you've only got someone's attention until you haven't!

The structure of your website is something that shouldn't be overlooked, from the initial moment that a visitor arrives on your website, it should be easy for them to locate what they're looking for and take action. If your website structure is wrong, there's very little that a refresh will do for your business.

During a website redesign, our website designers, web developers and marketing team study your customers in-depth before making informed decisions to positively impact how your customers interact with your website, whether this be through design elements, architecture, functionality or the content that populates your site. 

Your business website isn't showing up in search engines

Have you ever wondered how certain websites seem to dominate the top of search engines? With less than 1% of internet users getting to the second page of search results, it's fundamental to your website's success that you rank as highly as possible in search engine rankings.

Search Engine Optimisation (SEO) is the process of optimising your website so that it is visible on search engines like Google; this is primarily achieved through the inclusion of specific keywords that are relevant to your offering, alongside some more technical elements that can only be achieved through a well developed and maintained website.

Many different elements of a website can affect its SEO; from mobile-friendliness as previously mentioned, to page loading times and of course the quality and relevance of your content.

In short, an outdated or old website will likely not meet current SEO best practices, or even have the right code for Google to read the site, leading to lower search engine rankings and reduced visibility. Keeping your website updated with keyword-rich and high-quality content will help improve your SEO and keep you competitive.

You're struggling to keep your website updated 

Your website should act as the beating heart of your business, the place where you can focus all of your digital marketingefforts and your customers' one-stop shop to discover everything about your business and its offerings.

An important component of your website is the Content Management System (CMS) or backend, this is the place where all of your content is managed, stored and updated. Ideally, your CMS should be flexible to the needs of your business, with functionalities to make it easy for your marketing team to keep your website up-to-date and your customers in the loop.

Regularly updating your content is crucial, not only for SEO but also to keep your website relevant. Remember, the primary function of your website is to promote your business and inform your customers, outdated content and poor website performance is therefore going to be a major stumbling block for your business.

Your website has a low conversion rate, or isn't getting any results 

A key indicator that you probably need a website overhaul is when you are seeing little to no customer interaction on your current site. Your website should be working with you to help get new leads, customers or projects. 

There are a host of possible issues with older sites, from frustratingly slow loading times to broken links and user experience (UX) issues, such as a website design that isn't mobile-friendly. With so much to think about, it is important to identify and create a strategy for your website to focus on conversions. 

The best way to identify the problem is through data and analytics, studying the customer journey and how users navigate your website, gathering user feedback and identifying ways to improve the experience of site visitors.

At JUMP, we build our websites with the main purpose of engaging and nurturing website visitors into customers. One way that we do this is by streamlining the customer journey; whether this be through the placement of contact forms or bespoke buttons, we consider everything that might improve that process while giving the highest chance of success.

In addition, we always equip all new sites with the correct Google Analytics, Google Search Console, and Google Tag Manager integrations, and our marketing team can support in driving and reporting analytics to understand your customer and user journey more, alongside different conversion tracking! 

Your website design looks dated

Alongside the overall functionality of your website, the design and visual appearance are pivotal when it comes to performance.

First impressions are important, especially when it comes to your website, a recent statistic from Semrush notes that half of internet users formulate their opinion on a business based on website design. Take a moment to think about what the visitor will think about your business when they arrive on a website that looks like something from the last millennium.

Website design has come a long way over the past few years, with design trends coming and going, it's therefore vital that you look to incorporate the latest features and functionality alongside an up-to-date design that will stand the test of time.

Your customers can’t find what they’re looking for

Remember you’ve only got someone’s attention until you haven’t!

The structure of your website is something that shouldn’t be overlooked, from the initial moment that a visitor arrives on your website, it should be easy for them to locate what they’re looking for and take action. If your website structure is wrong, there’s very little that a refresh will do for your business.

During a website redesign, our website designers, web developers and marketing team study your customers in-depth before making informed decisions to positively impact how your customers interact with your website, whether this be through design elements, architecture, functionality or the content that populates your site. 

Your business website isn't showing up in search engines

Have you ever wondered how certain websites seem to dominate the top of search engines? With less than 1% of internet users getting to the second page of search results, it's fundamental to your website's success that you rank as highly as possible.

Search Engine Optimisation (SEO) is the process of optimising your website so that it is visible on search engines like Google; this is primarily achieved through the inclusion of specific keywords that are relevant to your offering, alongside some more technical elements that can only be achieved through a well developed and maintained website.

Many different elements of a website can affect its SEO; from mobile-friendliness as previously mentioned, to page loading times and of course the quality and relevance of your content.

In short, an outdated website will likely not meet current SEO best practices, leading to lower search engine rankings and reduced visibility. Keeping your website updated with keyword-rich and high-quality content will help improve your SEO and keep you competitive.

You're struggling to keep your website updated 

Your website should act as the beating heart of your business, the place where you can focus all of your digital marketingefforts and your customers' one-stop shop to discover everything about your business and its offerings.

An important component of your website is the Content Management System (CMS) or backend, this is the place where all of your content is managed, stored and updated. Ideally, your CMS should be flexible to the needs of your business, with functionalities to make it easy for your marketing team to keep your website up-to-date and your customers in the loop.

Regularly updating your content is crucial, not only for SEO but also to keep your website relevant. Remember, the primary function of your website is to promote your business and inform your customers, outdated content and poor website performance is therefore going to be a major stumbling block for your business.

Your website has a low conversion rate, or isn't getting any results 

A key indicator that you probably need a website overhaul is when you are seeing little to no customer interaction on your current site. Your website should be working with you to help get new leads, customers or projects. 

There are a host of possible issues with older sites, from frustratingly slow loading times to broken links and user experience (UX) issues, such as a website design that isn't mobile-friendly. With so much to think about, it is important to identify and create a strategy for your website to focus on conversions. 

The best way to identify the problem is through data and analytics, studying the customer journey and how users navigate your website, gathering user feedback and identifying ways to improve the experience of site visitors.

At JUMP, we build our websites with the main purpose of engaging and nurturing website visitors into customers. One way that we do this is by streamlining the customer journey; whether this be through the placement of contact forms or bespoke buttons, we consider everything that might improve that process while giving the highest chance of success.

In addition, we always equip all new sites with the correct Google Analytics, Google Search Console, and Google Tag Manager integrations, and our marketing team can support in driving and reporting analytics to understand your customer and user journey more, alongside different conversion tracking! 

What's included in a website redesign

A website redesign considers everything from the content, structure, appearance and overall user experience of your website.

In simple terms, this involves strategically rebuilding your website from the ground upwards, meaning that the possibilities are endless and those shiny features and functionalities that just weren't possible to integrate into your old website, can now be brought in.

Often, a website redesign will involve moving onto a new or updated content management system (CMS), to help make sure you can continue to update your website in the new design and style. It's also considered a non-negotiable for a modern website design to be mobile-friendly to take advantage of the sheer volume of users on mobile devices.

For most businesses, a website redesign is that well-needed upgrade that you didn't know you needed until you got it.

If you feel like a website redesign is the next best step for you or you are interested in learning more, we are happy to discuss this further with you!

When to choose a website refresh

A refresh is less in-depth than a complete redesign and can prove to be a quick and less expensive alternative. However, it's important to understand that if your website is in desperate need of a redesign, giving it a refresh will likely only momentarily resolve any issues, if at all.

During a refresh, the overall structure of your website doesn't change, you will instead be looking for ways that you can improve what already exists, whether this be through an updated appearance or refining and updating the content that populates the website to align better with your business objectives.

Although a website refresh can be a beneficial exercise, it's a quick fix and often isn't the best option for your business, especially if you're looking to future proof. High-performing websites can often get away with a refresh, major players like Apple will refresh all the time to keep up with current trends and emerging technologies, however for many businesses, this simply isn't feasible.

Here are some signs that a website refresh may be suitable:

• There are imbalances in your content performance

• Your website is performing but looks dated

• You've had a rebrand and want the appearance of your website to reflect this

If you're looking for a refresh, our marketing and design teams are happy to support you. Get in touch with us to learn more about how a refresh or a website redesign can take your business to new heights.

How will a website redesign help my marketing and business goals? 

A website redesign will positively impact your business in numerous ways.

Developing a digital presence is key to attracting and nurturing customers while maintaining your company's credibility, particularly in today's digital era.  

Many businesses leverage the power of social media platforms like Instagram or LinkedIn while neglecting the biggest piece of the puzzle, their own website. Although a social media presence is massively important, it is equally important that the organic traffic you are driving to your website from your marketing activity is going to stick around. 

By pairing a marketing strategy with a high-performing and optimised new website design you can expect to see results. 

A successful website redesign partner

When redesigning a website there are an array of options available to you. Of course, you could opt for a simple refresh on your website design that will fill a hole in the short term but may prove to be costly down the line, or you could decide to go for a website redesign plan to future proof your business goals, support growth and strengthen your brand identity.

Of course, this process is only as difficult as you make it for yourself! Why not hire an expert team of designers and website developers to create a bespoke website redesign solution for your business? At JUMP, we have over 18 years of experience creating beautiful new websites that deliver results and drive revenue. 

In partnering with us, you gain access to a full-service website design agency to support you from the initial market research stage through to your new website relaunch and beyond. 

Let's work together - Get in touch today!