I was made an honorary sister on Friday, by the kind people at Barclays, who invited our founder Lucy and I to their International Women’s Day event here in Newcastle at the wonderful Hilton. I then drove to Leeds then Stoke on Trent to see a client then family and spent most of the journey reminiscing about all the fantastically talented women I’d worked with, and it moved me to write a blog.
As a brand agency, the decision to completely change our own brand was a difficult one, bearing in mind that whatever we produced would need to be an exemplar of good design under the scrutiny of our clients. Creating a strong and lasting brand identity takes time and relies on fully understanding who you are. Here's our experience of how we approached this for ourselves.