The top 4 reasons why you need a new website

By Alana Whenary

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User Experience Web development

Website design and development evolves so quickly and your customers and clients online habits change, your website isn’t something that can stand still. If you don’t measure its effectiveness, you’ll reach a point where your returns start to dwindle. Investing in a new website is the first step towards getting serious about your digital marketing strategy. In this blog, we explore the top reasons why your website may need a refresh.

Your website isn't up to date

A website is where most customers or clients will get their first impression of you. If you find yourself disliking your current website, that probably means others dislike it too! To have a successful website, it needs to be pleasing to the eye and draw in the user to explore more. It needs to be engaging and have relevant content that represents your brand well. If your website is starting to feel outdated, that’s most likely a sign you need a new one!

You've based your current website on a pre-made template

Having limited web design knowledge or a lack of budget may make choosing a ready-made template or theme seem like a great idea, however most of the pre-made templates are very noticable. Generally speaking, website templates tend to have many limitations with design elements as well as problems with other technical components such as bad functionality and SEO. Having your website made from scratch means you have a say in how it functions and what it looks like, which also means you can cater it to your brand!

Your website isn't user friendly

Having a website that functions properly is absolutely essential. You could have the best design in the world, but if the user's experience isn’t great, your business will be impacted. For example, if your website has slow loading speed, inconsistency across devices (such as mobile and PC) or unresponsive web design, Google’s algorithms may have an adverse effect on your websites search visibility which could, in turn, impact on online lead generation and conversions. If you have any of these problems, it's probably time for a new website.

Your website isn't secure

Look at your web address. Does it say HTTPS in the search bar at the top of your screen? If not, this means that your website may not be secure for the user. HTTPS encrypts information that is sent between a web server and browser using an SSL certificate. In less technical terms, it means that any information given by the user is protected from hackers. This is an absolute must to ensure your website is safe for the user and your company. 

Do you need a new website?

There are many other reasons why your company may need a new website. Not having the right website for your sector can negatively impact your business’ success. At JUMP, we pride ourselves on having a proven User Experience (UX) method for our web design. We consistently deliver a digital solution that enhances your customers' experience and takes the stresses of updating your website away from you. If you would like to find out more about how we can help you, please get in touch.

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