Meet Jake Johnston


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Jake Johnston, Marketing Assistant

Tell us a bit about yourself

Born in Cumbria, I naturally have a passion for the great outdoors as well as a love for football and an ever-growing collection of trainers.

I’m at my happiest when I'm running down the Quayside or halfway up a mountain. My weekends are predominantly centred around watching football, catching up with friends, and keeping active.

Summarise your role at JUMP

My role as a Marketing Assistant mostly consists of working on a mixture of client projects, primarily within marketing but I can also help with design when required. Alongside this, I work on marketing the JUMP brand, something that I’m really excited to get involved with. I’m happy to have a go at anything and feel like I have a good balance of skills which I want to continue to evolve.

How did you get into marketing?

I first began to explore marketing while I was at university, where I studied Fashion Design and Marketing. I was initially interested in the marketing side of the course, and the completion of a placement whilst on my year in industry in London further cemented this for me. 

The experience gave me a solid grasp on how marketing allows us to connect with different consumers and demographics and I wanted to pursue this further upon graduating.

What do you hope to achieve at JUMP?

Being in the early stages of my career, I hope to learn a lot at JUMP. Marketing is such a broad subject and there are so many different avenues that I’ve only touched upon so far. I hope that this role allows me to dive deeper into these avenues, learn new things, and develop my skill set.

What do you like most about marketing?

I’m a big fan of the dynamic nature of marketing and the fact that no two days are completely the same. Being a creative person I’m naturally drawn towards this side of marketing. The process of developing an idea around a forecasted trend is super interesting and is something that I really enjoyed doing at university.

I also find the analytical side of marketing fascinating. Through the use of valuable data-driven insights, we can accurately predict consumer behaviour, meaning we can reach our target audience more effectively.

Finally, what advice would you give to anyone starting out in marketing?

It’s completely normal to feel overwhelmed at times but persevere and ask questions and you will be fine. Don’t be afraid to put yourself out there, throw yourself into every opportunity and embrace the chaos.

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