The digital design trends shaping tomorrow’s websites
With hundreds of websites being developed every day, designing something modern, fresh and cutting-edge is no easy task. We have asked JUMP designers and developers about the website trends they’re seeing right now, from what’s popular and shaping the digital experience to the styles they love.
Human scribble
Human scribble is hand-drawn elements over typography and images, giving websites a playful, crafted feel. It’s a departure from the overly clean and sleek or even AI-generated designs that have been popular recently, creating a more personable and approachable look. This style works particularly well for companies that want to feel community-focused, independent or aligned with the growing wellness sector. It creates a balance between structured design and fun pops of hand-drawn elements, giving your website personality without compromising accessibility.
The key to adding this design style to your website is using small, hand-drawn touches that enhance the user experience without overwhelming it. Accent headings, underline key messages or add doodles around images and icons to guide attention and add personality. This style works especially well on landing pages, blog posts and about sections, giving your brand a creative, approachable and personable feel.
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AI-powered chatbots
AI is dominating conversations worldwide as businesses use it to improve efficiency and discover new opportunities. In website development, AI chatbots or conversational user interfaces (UI) are one way this technology is being utilised. These chatbot plugins are becoming increasingly common on websites due to the growing popularity of AI-driven answer engines like ChatGPT. They offer personalised, interactive conversations that guide users through the site, helping them quickly find what they need without having to search through multiple pages.
The key to using AI chatbots is ensuring they feel natural, reflect the brand’s tone of voice and anticipate user needs. When designed well, they enhance the user experience but poorly implemented chatbots can frustrate users rather than help them.
AI chatbots can be added to a website in a variety of ways, such as a floating chat icon in the corner of each page or embedded within key landing pages. They can also appear proactively to offer help based on user behaviour, ensuring visitors get assistance exactly when they need it.
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Bold typography
Typography is more than words in a nice font, it’s a statement. Big, custom fonts, striking headlines and layered text styles are being used to grab attention and tell a story instantly. Using bold typography strategically helps your messages stand out, ensuring key points are noticed, calls to action are clear and content resonates with your audience. It’s not just about your website looking good, but it’s about being engaging and making sure your audience remembers and connects with your message.
From hero sections to navigation menus, bold type creates personality and guides users through the site. By balancing striking, oversized fonts with thoughtful hierarchy and layout, bold typography can add energy and personality to your website and reinforce your brand's personality.
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Motion design
Motion design brings websites to life by adding movement and storytelling through subtle animations such as button hovers, scroll triggers or menu transitions. These effects guide user attention, enhance immersion and make a site feel more dynamic without overwhelming visitors.
Designers can implement motion through interactive buttons, scroll-triggered animations, hover effects on key elements or smooth page transitions. These techniques highlight important content, encourage users to continue exploring and create a more intuitive, engaging experience. When developed thoughtfully, motion design enhances the user journey while maintaining fast performance and a polished, professional look.
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Less copy, more conversions
When creating a website, you can’t just focus on how it looks and functions, you also need to consider what you want to say. A new trend is stripping website copy right back, giving just enough for users to understand who you are and what you do, without overwhelming them. This approach is particularly popular among B2B markets, as it encourages users to get in touch to learn more or request a demo. Concisely articulating your brand’s identity and key messages in a short form can be challenging. You don’t want visitors leaving confused about who you are or what you offer. However, when done effectively, it will make your business appear confident and establish you as an expert in your industry.
This approach can be applied across key areas of a website. In hero sections, a strong headline with a brief supporting line can communicate value instantly. On service pages or call-to-action sections, concise messaging encourages users to take the next step rather than read through longer blocks of text.
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Navigating trends in website development
Using a trending style to make your website stand out as fresh and modern, or using the latest technology trend to give your users better functionality, can be a great way to position your brand at the forefront.
However, relying solely on trends and defining your brand by a trend can have some pretty big downsides. Some trends start as incredibly popular, but that popularity can quickly fade. These are now often called microtrends or fads, short-lived, rapidly shifting cultural movements that gain intense popularity, largely driven by social media and viral content, only to vanish just as quickly.
These microtrends are perfect for the fast pace of social media, but when it comes to website development and design, these fads can be detrimental. Developing a website takes time, involves stages of refinement, and is a significant investment. You don’t want to develop a site only to find the trend you based it on is long gone.
That’s why, when it comes to using trends to influence your website design and development, you need to be strategic and intentional, balancing innovation with longevity. You need to carefully unpack the trend, selecting the elements that not only feel cutting-edge but also complement your brand, ensuring you stay relevant while remaining true to your identity.
Expertise and innovation in every website
At JUMP, we have been designing and developing websites for over 20 years. We have seen many trends come and go, and some have stuck around to make a lasting impact on our industry. Our team loves to see new exciting innovation happening when it comes to both website design and development, as it allows us to learn new skills and create more responsive, user-friendly and stunningly designed websites that are successful for our clients.
When creating a new website, we always start by understanding our clients’ vision, researching their industry and using our team’s years of experience and expertise to determine how we can create the best website for them, both in terms of appearance and functionality. We also consider the latest trends and how we can adapt them to ensure they are beneficial for the long term.
If you are interested in working with our design and development teams to create a new website or refresh your existing one, we’d love to hear from you.