Meet Jen Yeo
Meet the team:
Jen Yeo, Marketing Assistant
Tell us a bit about yourself
I’m a true Northerner, I live by the beach, and I’m an avid Netflix series binge-watcher!
Summarise your role at JUMP
As one of JUMP’s newest Marketing Assistants, I’ll be getting stuck into marketing JUMP as a brand, as well as taking on client marketing tasks. So far my role has consisted of a lot of on-the-job learning. From researching, to brainstorming, to writing, to posting, in just a few short weeks I feel like I’ve done it all.
How did you get into marketing?
I’ve always had a creative side and I loved art at school, but after leaving college and being unsure of my next turn I decided to take a shot in the dark and study Law at university after watching Netflix’s ‘Suits’ and thinking - I could do that! Oh was I wrong. After a year I knew it wasn't for me, so I started again and changed my degree to Business with Marketing Management and the rest is history.
What do you hope to achieve at JUMP?
Having just left university and joining JUMP straight away I hope to develop, not just in a marketing aspect, but as a person as I grow into my career. I hope to be a part of the team that grows JUMP to its highest success and to be able to look back and think, I was a part of that.
What do you like most about marketing?
It’s just so cool, I love seeing campaigns online or in person and thinking I feel so inspired, I wish I thought of that! Marketing is everywhere, you can't escape it. I love how well-thought-out everything is, no stone is left unturned. Also, the possibilities are endless, the future could include the industry going even more digital than it already is, or traditional marketing making a comeback - we’ll have to wait and see.
Finally, what advice would you give to anyone starting out in marketing?
Expect the unexpected, don’t come into the industry with the hope of it being like ‘Emily in Paris!’ Don't get me wrong, some elements of it are similar, but it's made out to be so easy. Every day is different, some more challenging than others but the dynamic aspect of it is what I love.