Ecological Building Systems

multiple mobile screens showing different pages of the website

A personal customer experience 

JUMP was commissioned to create a bespoke e-commerce website that would communicate exceptional products and service to audiences in both the UK and Ireland.

Ecological Building Systems supply products for sustainable building including wind-tight solutions for low energy new builds, natural insulation and chemical-free paints, all designed to be good for the environment as well as a healthy home. Their focus has always been on the customer, with project-level support backed by decades of experience in their field. Their existing website did not deliver the same level of support or show off the stunning projects their products helped to build. 

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A desktop computer, tablet and mobile phone each displaying different pages of the Ecological Building Systems website.

A bespoke technical approach

The website, as with all of JUMP’s sites, was built from scratch to accommodate the unique needs of the organisation and the vision of key stakeholders. This included a fast and intelligent site search that accounts for typos and errors as well as a recommendations system that automatically shows related products based on their use-cases and attributes. The product pages also include price calculators to help users to get the right amount of product for the best price. The user experience throughout has been fine-tuned for the best possible experience and to create a seamless and supportive online environment.

Understanding the audience

JUMP and Ecological Building Systems worked closely to define the target audience and customer needs. The biggest challenge was creating a site that would equally support a world-class architects firm, a budding home-improver or an experienced builder, and give them the support they needed both before and after their purchase. As well as an e-commerce shop for products and online booking for courses and training, the site also includes an inspiring gallery of projects as well as a wealth of technical information and installation guides.

A tablet and mobile phone showing different pages of the Ecological Building Systems website.

Supporting customers to achieve their vision

"This is so much more than an e-commerce website; it communicates our knowledge and expertise in a friendly, usable and beautiful way."

Penny Randell, Director

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