Interactive website reflecting a creative agency’s bold thinking
FPP is a creative shopper marketing agency that uses deep shopper insight to influence buying decisions, delivering out of the box ideas for leading brands. They approached JUMP looking for a refreshed and sophisticated website to showcase their culture, work and personality.
What we did
Evolving in line with business goals
With an impressive portfolio of big brands and household names but a funky brand, FPP knew their digital presence needed to evolve into something more sophisticated and grown up to attract more customers. However, as a creative and relentlessly curious business, it was important that this did not become a standard or lacklustre website. With bold yet purposeful website design, FPP can showcase their people, culture and confidence to leading brands across the world.
Creativity coming to life
Having an interactive site with revealing features was important for conveying the uniqueness of FPP, who look beyond the obvious with their work. Our design and development team collaborated on interactive features such as 360 spins and hovering and dragging images for reveals to bring an element of curiosity to the website. Making sure the website came to life with their personality, it was important to still allow the work to shine through.
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Website design with experience in mind
The website is designed to reward exploration, with subtle interactions and thoughtful creative details throughout. Our team designed shapes, buttons and colour treatments that respond to hovering, dragging and clicking, adding depth without overwhelming the experience. Stickers and graphic elements introduce character and playfulness, while block colours and a stripped back layout maintain a polished, confident feel. We added animations across the site to guide users naturally through the content and enhance key moments of interaction.
To spotlight the team and reflect life at FPP, we introduced an animated polaroid feature on the team page, capturing both culture and benefits in an engaging way. A randomised meet the team panel brings together people from across the business, using shifting shapes and colours to create movement, variety and a sense of energy.
JUMP understood our vision from the start. We are an ambitious and creative business, and they have perfectly brought that vision to life within our website.
Ben Robson, Digital & Innovation Director
Collaboration in action
After taking the time to understand FPP’s culture, personality and ambitions, our design team defined a clear visual direction for the website, developing ideas around interaction, graphic elements and colour. The design considered both where the business is today and where it is heading, resulting in a platform designed to build recognition and credibility with global brands.
Working closely with our development team, the design was then brought to life. Custom code and tailored backend features such as bespoke plugins for clients, insights and testimonials, ensured the website runs smoothly, remains accessible and is optimised across devices. Close collaboration between teams allowed transitions and interactions to take centre stage within the overall design.
Built to support future growth
Keeping the website focused and uncluttered was key, allowing the work FPP delivers for well known brands to take centre stage. The result is a platform that positions the agency with confidence, helping them build recognition and trust as they continue to grow. The website now supports their long term business goals by presenting FPP as a sophisticated, creative and future focused brand.