Making data accessible to all
Providing innovative data solutions for organisations, Seriös Group trusted JUMP to help reimagine the way they presented themselves to their customers, focusing on making their data services more approachable and accessible.
What we did
Building a collaborative relationship
JUMP has worked closely with Seriös Group, building a long-standing and collaborative relationship. From the start, it became clear that showcasing their offer in a digestible format was the key to helping them connect with a broader audience, making the information, services and communication easy to understand.
Expanding an existing brand for a new identity
Seriös Group approached JUMP with a pre-existing logo, but wanted a new visually engaging approach to help create a standout brand. Our design team overhauled the brand system with an expanded the colour palette, graphic style and typographic system. Inspired by their unique approach, we shaped a thoughtful and visual identity based on the types of problems Seriös Group solves and the diverse clients they work with.
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Working with JUMP has been a really positive experience. They’ve taken the time to understand our brand and have helped us bring our story to life through their creative approach, in a way that genuinely connects with our audience.
Izy Herrera, Head of Marketing
Movement that creates attention
Through motion and animation, we made complex data concepts more engaging and easier to understand. Seriös Group wanted to stand out from a traditional data company and animation was used to creatively communicate their story, as well as to engage the audience to remember their brand across a range of different marketing materials.
Animation also adds interactivity, energy and clarity to the overall website experience. The branded animations also serve as an effective tool for delivering informative videos, helping explain and promote both Seriös Group and their sub-brand, Seriös One.
A sub-brand to strengthen the offer
The creation of the sub-brand, Seriös One, involved a research-informed naming process and careful consideration of the brand architecture to ensure alignment with the overarching Seriös Group brand.
As a central hub for Seriös Group and their sub-brand, we assisted in adding landing pages to the website, which clearly displayed all information and service offerings in an approachable yet detailed way.
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A unified brand across all platforms
The design and brand architecture were developed to ensure dynamic and impactful messaging across all touchpoints. This aided in the creation of social media assets, campaign materials, and sponsorship graphics, whilst maintaining visual consistency and brand recognition throughout.
The messaging and design extend seamlessly into the bespoke developed website, with each design choice and development feature clearly communicating and nurturing the audience to learn more about Seriös Group. This helped reinforce the brand identity at every interaction, so Seriös Group could better connect and be recognised within their industry.