Promoting agile, outcome-led software solutions
With a commitment to driving outcomes and fostering innovation through the delivery of fast, agile cloud-based software solutions to the social housing sector, Esuasive came to JUMP in search of a distinct brand identity, website and marketing strategy to enhance its unique position within the sector.
What we did
Showcasing strengths through a distinct identity
When Esuasive first approached JUMP, they faced a familiar challenge: standing out in a crowded market where everyone claimed to be innovative. The goal wasn’t just to be seen, it was to be heard and remembered.
Our initial objective was to develop a distinct brand identity that captured what truly sets Esuasive apart, whilst highlighting its core strengths and values as a business.
It was clear from our initial dialogue that Esuasive wanted more than a tech-forward look. Their goal was a brand reflective of their people-first ethos and future-ready mindset. In response, JUMP presented a confident identity that blends sleek design with a human touch.
Visually representing a dynamic approach
Esuasive’s approach to software is dynamic, fast and agile: with an emphasis on speed of delivery and collaboration with customers. Cyclical elements were incorporated across the brand, not only through the use of the horizontal strokes within the letter ‘E’, but also in the form of gradients to convey a sense of motion and agility, visually representing Esuasive’s dynamic way of working.
Within the cyclical shape, lines that move and interlock represent every step of the journey, illustrating the power of partnership and suggesting a strong and defined process.
Securing a harmonious brand that is future-proof
The tagline, ‘do great things together’, was developed to encapsulate the brand's ambitious and confident nature, emphasising the value placed on creating shared success through collaboration and partnership. To further enhance the brand's visual language, a unique set of icons and animated circular motifs was created, whilst also reflecting the colour psychology of ‘trust’ and ‘logic’.
To maintain a cohesive brand presence, we also created a set of comprehensive brand guidelines to provide direction for future use of imagery, colours and logo placement, aiming to preserve a harmonious, consistent and recognisable visual identity as Esuasive continues to grow and evolve.
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JUMP were patient and hardworking on this project, and we are very pleased with the result. Our new brand identity is a massive step up and will help kick Esuasive into a new growth phase. Huge thanks to everyone involved!
Nick Hill, CEO
Integrating the brand into a user-friendly website
JUMP’s design and development teams collaborated on a responsive, user-focused website that would present Esuasive’s offer with clarity for its customers. Significant work was undertaken to create a logical and intuitive layout, striking a careful balance between brighter white spaces with new brand colours and motifs.
Various branded elements, including the cyclical animation, were utilised within the design, most notably on the homepage. The gradient, indicative of energy, pace and movement, was also subtly introduced.
Responsive web development focusing on user experience
To further enhance the user experience, a sticky header was implemented, ensuring key information and menu options remain accessible as users scroll. The website footer was designed dynamically, revealing additional information on larger screens. To complement Esuasive’s wealth of experience within the Housing Management software industry, we included a ‘Learn’ section to house webinars, insights, and case studies.
Showcasing innovative solutions through large format
Alongside the creation of the website and brand, JUMP’s design team engaged with Esuasive to design an expo stand for them to showcase at Housing Technology 2025. The design was carefully planned to complement the space, ensuring the prominence of important messaging around speed of delivery and specific functionality.
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Standing out in a highly competitive market
To further support its innovative approach and unique offering, JUMP and Esuasive worked together on an integrated marketing strategy to help raise awareness and maintain engagement.
It started with a collaborative workshop session centred around Esuasive’s marketing goals, how they wish to be perceived by their audience, and how they could attract, retain and nurture audiences through a range of scheduled marketing activities.
With a niche market and a competitive sector, JUMP’s marketing team highlighted a range of approaches that Esuasive could undertake to increase brand awareness and recall, focusing on how they could adopt these slightly disruptive strategies whilst staying true to their core values.
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A clear roadmap to enhance brand awareness
Following the workshop, we developed a detailed marketing strategy, defining tone of voice, key messages and target audiences, outlining a clear roadmap for ongoing activity. From organic social to email and website content, we then worked closely with the Esuasive team to bring the strategy to life across every channel.
This regular marketing activity will support Esuasive to engage and nurture a range of audiences, positioning them as a trusted source of information whilst helping them to cut through the noise in a highly competitive marketplace.