The only read you need
Living North is the north’s foremost independent magazine publisher and event management company. Covering home and gardens, food and drink, life and style and things to do, Living North produces the leading lifestyle magazines for the North East and Yorkshire, as well as supplements alongside the main magazine every month.
JUMP was commissioned to design and develop a new website for Living North to support and add value to their printed offering, but not replace it. Key to the project was to enhance their content and improve the UX flow while providing a stylish, fresh and reader-friendly design.
Setting the standard for digital publishing
As with any new project, understanding the audience is key. Living North has a very diverse demographic with magazine’s readership at age 30 and above and website readership at aged 25-40. It was hugely important to cater the design to these audiences and understand how they might interact with the site. These audiences may want to be inspired, entertained or shown content so understanding their motivations was key.
The diverse demographic also meant that effective and efficient search and navigation were significant. By putting content first, this resulted in a flexible site with clear navigation and improved flow. JUMP also introduced Living North’s brand font to link their digital offering to the printed magazine and give it an editorial feel. The team also introduced seasonal colours to keep the site fresh and updated alongside the ever-changing articles which resulted in better visual appeal on all devices.