How can you be creative within the confines of a beloved british brand?
The National Trust is a well established British brand with a strong visual identity. Working within these limitations, we were keen to create striking, individual, yet sympathetic designs for venues across the North East. For each venue, understanding the history, drawing out what was interesting, and then subsequently turning that into an engaging narrative was key to creating the final approved work.
Bringing a quirky family home to a new audience
JUMP was commissioned by Wallington in Northumberland to explore their visual identity and create a new look and feel for visitors to the property in a move from the National Trust to encourage unique personality amongst its venues.
JUMP visited Wallington, researching and recording all aspects of the house and gardens, owned for generations by the quirky Trevelyan family who were passionate about politics, community and nature.
The design picks up on the nature aspect which was a recurring theme throughout both the interior design and the artefacts of the house. The leaf pattern was inspired by William Morris wallpaper but given a modern twist to reflect the property today and the forward thinking nature of its owners.
Engagement in the property has certainly been enhanced
"JUMP was sensitive to the National Trust brand whilst creating a distinctive look for the venue. The whole design process was very smooth despite the tight deadline, the interpretation enhanced the visitor experience and the people were brilliant to work"
Gillian Mason, Project Coordinator, Wallington