How do you stand out in a competitive market?
The People’s Theatre has been entertaining audiences in Newcastle for over 100 years. Subsisted completely by volunteers and ticket revenue, the theatre turned to JUMP to create a bold visual identity that would draw in the audiences.
A bold identity that turns heads
We revelled in the opportunity to work on such a uniquely creative project. The team worked on creating iconographic images that make the theatre stand out from its competitors. We focused on creating a visual narrative theme that would attract audiences across the region.View website
The iconic phoenix logo has presided over the theatre door since the 1920s, and saw its last redesign over 40 years ago. After the success of the poster designs, JUMP was commissioned to redesign the theatre’s logo in advance of the £1.5 million renovation due to begin in summer 2016. The new logo is modern and bold enough to stand up against national theatres, without losing sight of its own unique heritage.
49.8% increase in ticket sales since the rebrand
"Every theatre in the country is watching what we are doing with our publicity since the rebrand"
Maggie Watson, Marketing Manager