A face-lift for Nirvana Europe
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Related categoriesGraphic design User Experience
Evolution over revolution
When it came to the refresh, the key to our approach was ‘evolution over revolution’. We did not want to lose sight of the respected image that Nirvana Europe already has, and decided that a face-lift was far more fitting than a full rebrand. We decided to incorporate the number one into their new logo, which was for two simple reasons; firstly, to show that putting customers at the forefront of their work has never altered, and secondly, to recognise that they are now the number one provider of bespoke sports travel. After this, we rejuvenated their palate with a more suitable colour scheme as well as introducing more recent photos that would reflect their latest endeavours.
The online experience
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