Sigma

Sigma Plant Finder

Sigma are specialists in the piling industry, selling only the highest quality second-hand machines. With an emphasis on the exceptional customer service and quality they offer their customers, we created a brand and website to reflect that their customer service knows no bounds.

A brand that delivers

With over 45 years of experience in the piling industry, Sigma is confident in what they offer their customers and so it was essential to showcase this confidence in the creation of their brand identity and assets. The infinity symbol hidden within the ‘g’ represents that Sigma’s customer service knows no bounds. The monochrome colour palette is bold and confident, stripping back on colours and pulling focus to the offering of the company.

Using the overlapping circles from the ‘infinite g’ within the logo as a graphic element across brand elements allows for chosen areas to be highlighted as well as creating continuity and building a distinctive identity.

Buy with confidence

We transformed Sigma’s website to bring focus to their strong guarantees, solidifying the confidence they provide their customers. A clean, easy to use and highly intuitive e-commerce functionality allows their customers to find exactly what they are looking for.

Key features:

• HubSpot CRM Integration
• Dynamic PDF Brochure Generation
• AI-powered search for instant engagement
• Excel Product Importer
• Mobile-first design and development

Ongoing services:

• Quarterly website health checks
• Keyword rankings and analysis

Form and function

Creating a user friendly and easy to use website requires a focus on how the website responds across various mobile devices and screen sizes. As Sigma have such a wide range of machines available to purchase, it was important to make sure customers can find what they are looking for as seamlessly as possible. Being able to filter by type, manufacturer and model of machine, as well as building an intuitive AI powered search makes the user journey an effortless one. We also considered the product categories and so created custom icons for each in order to visually represent the machinery, enhancing the user journey once more.