5 reasons why your brand needs to be present on social media

By Alana Whenary

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Social marketing Branding

It gives you a chance to promote your products or services

This may seem like a clear point, but having social media for your brand is a great way to market what you offer. It gives users a chance to see what your brand is all about and what products or services you sell. Using social media also means you can promote newer products.

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It allows you to post exclusive content

Although a website is a great portfolio, there is a limit to how much you may want to show. Having social media means you have more flexibility as to what you post and shows the user a more personable side to your company so that they can make a human connection. 

It displays your brand's authenticity

Adding posts to your feed which show employees gives a ‘behind the scenes’ look into what it’s like to work at your company. Doing this builds trust with the audience and gives an authentic feel to your brand, meaning they are more likely to purchase or keep purchasing from you.

It helps build a solid relationship with customers

Once you have built trust with your audience, it is important to strengthen and uphold that relationship. Being present on social platforms reminds your customers you are still there, and keeps them up to date with your products and services. 

It helps generate potential leads

A company's presence on social media means more chances of engagement with potential clients or customers. Using social media to connect with others is a great way to generate leads, as you can promote your work and show why your company is the best choice.

To summarise

Overall, social media is a very crucial part of marketing your business, especially as we are living in a digital age. Here at JUMP, we believe having an engaging and consistent social media strategy helps maximise conversions. Our team can help support your brand with a marketing strategy that is tailored to your business needs and will help sell your products or services and expand your brand’s reach!

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