As a brand agency, the decision to completely change our own brand was a difficult one, bearing in mind that whatever we produced would need to be an exemplar of good design under the scrutiny of our clients. Creating a strong and lasting brand identity takes time and relies on fully understanding who you are. Here's our experience of how we approached this for ourselves.
Mind block happens to the best of us. Whilst working in a creative industry is great, it can be tricky to stay inspired. As part of our creative process, we decided to give the designers a Creative Challenge: a day to find a solution to a loose brief without limitations and with no client feedback, no constraints and no right or wrong answer.
Co-branding or brand partnering is a trend that has gained remarkable popularity over the last few years, which is not surprising when huge brands like Apple, Nike and Red Bull are just some of those getting on board. Here we tell you everything you need to know.
As a creative agency we love interesting visual things. We’re inspired by challenging art and compelling design. But we also believe that the written word is a powerful weapon in the battle against consumer apathy. As much as a striking visual, a well-crafted and disruptive headline can stop someone in their tracks because they want to find out more.
Microsoft released the newest version of its browser, Edge in late July 2015. This means the end for some versions of one of the most well-known and popular browsers in the world: Internet Explorer (IE). Edge will come as the default browser in Windows 10 and beyond.
Promotion is the last in the line, but perhaps the one companies spend a disproportionate time concentrating on. Unfortunately, neglecting the other 9 Ps will have a catastrophic impact on the success of your promotion. Here's a run a down of the other 9, just so you get your mix right.
A brand is the outward facing representation of the personality of a business and is an incredibly important tool to any successful business. By using a strong brand, a customer can identify you, develop trust and build positive associations. A 'brand' is built on expectation and experience.