We have expanded and rebranded

By Robert Brown with Lucy Batley

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Opinion Branding

Just as we like to try and push the boundaries with our work, we have also pushed the boundaries of our offices…. literally. The JUMP offices have recently got bigger and, though we say so ourselves, better!

Having welcomed new members to both the design and digital development teams we thought we could do with a little more room. So with more space, and more creative brains at work to fill it, we decided to have a total overhaul while we were at it.

We decided that it was time to totally refresh our brand, so we approached it in the same way we approach all of our projects. We looked for the essence of our organisation and the story we wanted to tell about it. Ultimately, it always brought us back to one thing - our clients. What we are most proud of and what we are really all about is the work we create for our clients. Using their essence and their story, they make us who we are.

So we decided to keep it simple. We decided to let the colour and vibrancy of our work speak for itself. We don’t want our brand to shout loudly about itself. We wanted it to quietly take a back seat and allow our work to speak volumes about what it is we can do. While thinking about all of this we came across a quote that pretty much summed up what it was we wanted to achieve:

A designer knows he has achieved perfection not when there is nothing left to add, but when there is nothing left to take away.Antoine de Saint-Exupery, aviator and writer

And so with this in mind we began to think about the new JUMP brand identity. We wanted to create a logo that almost wasn’t there at all, a logo that had been stripped back to its most simplistic form. After lots of experiments with paper cutting and creating type faces from shadows, we finally created a logo that makes the subtle, quiet, but confident statement that we wanted.

Our new offices also reflect the pared down but powerful simplicity of the brand. We have a new glass fronted entrance that lets you see right inside to the heart of the office as you approach. Inside we have created a clean, bright white, blank canvas in each room so that we can showcase a gallery of our work. And this, as we intended with the ethos of the entire brand, is the essence of JUMP. We are letting our work take centre stage. Like the branding itself, we wanted to create a quiet, simple studio space that was also strong enough to be secondary to what we really wanted to shine through.

The result? Our expanded creative and technical teams can continue to be inspired by the client. It gives us the opportunity to really value what we do and how we do it.

Any intelligent fool can make things bigger and more complex. It takes a touch of genius — and a lot of courage to move in the opposite direction.E.F. Schumacher, thinker and economic advisor

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