Blog

Many designers will agree that there are certain phrases or feedback that crop up time and time again that have become client feedback ‘cliches’.

At JUMP we know that our relationships with our customers are important, but how does it feel on the other side of the coin? We wanted to understand how our customers felt about embarking on a project with an agency, investing in a piece of work that is designed to have a significant impact on their business.

We have all experienced a challenging period of uncertainty during the ongoing COVID-19 pandemic. The lockdown has affected us all in so many ways, throwing everyone off balance and it is safe to say that “back to normal” will never be the same. Amid the chaos and uncertainty, the priorities are the health and wellbeing of our families, our employees, and without question, ourselves.

Whatever you think of Amazon's ethics, their work in India demonstrates the value of really getting to know your customers, and having the confidence to shift your business model to suit them.

Our experience of working with international clients

Mind block happens to the best of us. Whilst working in a creative industry is great, it can be tricky to stay inspired. As part of our creative process, we decided to give the designers a Creative Challenge: a day to find a solution to a loose brief without limitations and with no client feedback, no constraints and no right or wrong answer.

I’m Andy – a third year Interaction Design student at Northumbria University, and for the past three months I’ve been working as a UX Designer at JUMP.

The North East is home to a thriving Creative Digital and Tech sector, the fastest growing region outside of London. The sector is made up from an exciting and diverse range of organisations that have come together to create One Region, One Sector, One Statement to highlight the incredible businesses and ultimately inspire the next generation of talent and investment.

This International Women's Day Danielle reflects on why we still need advocates for change, people championing women in STEM industries, asking difficult questions, making real opportunities and facilitating change.

Handmade art and design is a celebration of the power of the human hand and eye. JUMP champions craft and creativity in this digital age and is driven by a love of physical materials. The hands-on approach has had a huge revival in the design world; screenprint, letterpress, woodblock, embroidery, ceramics and paper craft have become commonplace in graphic design, branding and advertising.

After three years of teaching primary school, I decided that I wanted a change from the classroom. I had loved my undergraduate and postgraduate degrees in literature where my focus had been on close readings; understanding how subtle shifts in language can alter the whole feel of a text and can create a deliberate impression.

In today’s oversaturated market of superhero movies and action thriller sequels we are faced with posters (and plot-lines) that we feel we’ve seen a thousand times before.

Internet security has become a hot topic in the last few years with users concerned about the safety of their data.

Over the past few years, honesty and authenticity in graphic design has grown in importance and value.

Instagram is at its peak and we have to admit that here at JUMP we just love it! Here you’ll find a selection of 5 local Instagram accounts and 5 international ones that inspire us and share creative content related to music, architecture, memes, graphic design, photography, culture, illustration and travel.

Anything you see that has a purpose, has been created with an end user in mind. This can be anything from a tea cup to the Large Hadron Collider; design and functionality decisions have been made that consider how a user thinks and feels when interacting with said product.

A mobile first design approach means that when you are designing, you consider the smallest screen first, working your way up towards the biggest screen. So why should we be doing this?

This year's International Women's Day theme is #PressforProgress, providing a call to action that motivates and unites friends, colleagues and whole communities to think, act and be gender inclusive. We asked some of our JUMPers to let us know the people and collectives that inspire them on this day.

'New year, new me' is something that we hear every time a new year rolls around. But for us lovers of all things aesthetic, a new year is also a great time for new and beautifully designed diaries, calendars and stationery to come into our lives. Check out the influx of desk calendars entering our studio this 2018.

Virtual reality is the hot new thing in technology with the gaming industry jumping in with both feet. And while it is the latest trend, what does that really mean for us as digital designers and developers?

Our partnership with People's Theatre began in 2015 as part of their big rebrand and this month, we get to see the phoenix logo with its renewed youth and lease of life preside over the doors of the People’s Theatre's newly renovated building.

As the snap election draws nearer, we consider the impact of political branding and look at one particular campaign that ticks all the boxes.

As Global Accessibility Awareness Day is upon us, it’s a great opportunity to explore this as well as consider what we can all do move forward in the future and make digital access include everybody.

Our Director, Rob Brown, considers the importance of change within the industry.

Day 2 at the annual F8: Facebook Developers Conference in San Jose, California.

Day 1 at the annual F8: Facebook Developers Conference in San Jose, California.

There is something to be said for the old adage: 'Never go to lunch with a graphic designer'. As with most jokes that exaggerate a point, there is often some truth within...

International Women's Day celebrates the social, economic, cultural and political achievement of women. At JUMP, we are doing just this. In solidarity with, and in support of this day, we are exploring those that have inspired and continue to influence our work.

This week is National Storytelling Week, an annual occasion that recognises the oral tradition of storytelling – our very first way of communicating life experiences and creative imaginings. But what about brand storytelling?

In today’s creative industry, nothing is more important to the agency than delivering work that speaks for the client. Often however, having too many ‘middle men’ can cause miscommunication.

We have been given the fantastic opportunity to create an identity for the Northern Design Festival, which will take place from the 7-16th October.

This is where User Experience Design comes in, the role of a User Experience (UX) designer is to make sure the website, app or digital product is the best it can be for business and user.

At JUMP, we work collaboratively both with our clients and as a team. After all, teamwork makes the dream work, but effective teamwork takes good communication, trust and diversity.

As a creative agency we love interesting visual things. We’re inspired by challenging art and compelling design. But we also believe that the written word is a powerful weapon in the battle against consumer apathy. As much as a striking visual, a well-crafted and disruptive headline can stop someone in their tracks because they want to find out more.

Microsoft released the newest version of its browser, Edge in late July 2015. This means the end for some versions of one of the most well-known and popular browsers in the world: Internet Explorer (IE). Edge will come as the default browser in Windows 10 and beyond.

The North East's digital and tech sector is currently the fastest growing in the country, great news not just for those of us who work in the digital realm but also for all businesses across the North East who can benefit from being part of a fantastic culture of digital innovation.

I recently read an article that suggested that 75% of colleges are not in excellent financial health. But, apart from these overwhelming odds against colleges, they are also the most wonderful resource that this country is lucky to have.

Promotion is the last in the line, but perhaps the one companies spend a disproportionate time concentrating on. Unfortunately, neglecting the other 9 Ps will have a catastrophic impact on the success of your promotion. Here's a run a down of the other 9, just so you get your mix right.

There isn’t a marketing team in the land that is having money thrown at them right now, no questions asked. Budgets are tight and return on investment is paramount, so getting the most out of your team, whether you are marketing trained or not, is a real skill.

Over the past few years, the way businesses promote their brand and get eyes on to their company has changed drastically. In the past, a small newspaper ad and a small sign outside the shop were usually enough to bring a few more people in to see what you can provide as a company.

Just as we like to try and push the boundaries with our work, we have also pushed the boundaries of our offices…. literally. The JUMP offices have recently got bigger and, though we say so ourselves, better!

As a company we do a lot of presentations and pitches, something I've always wondered is why presentations, advertising and branding messages must always be kept simple and easy to understand.

Colour is one of the single most crucial elements when creating a brand. Understanding the importance and influence colour has on your branding project is key to producing a strong and cohesive identity.

The year is 1999. The Nokia 3210 is the must-have mobile phone. This is due mainly to the 'ahead-of-its-time' feature list it boasted. There is no external antenna, you can send picture messages, and you can even play games on it.

Choosing the right kind of logo for your business is an integral part of building a strong business or organisation and is essential in creating a strong brand identity.

Any website can be viewed on an internet-ready mobile device; a 'mobile website' is one which has been specifically designed to be viewed in this format.

Whether somebody is browsing a website, reading a flyer or glancing at a poster there are only a few vital second to engage them and convey the message.

The majority of contemporary user interface design can be described as skeuomorphic; the ideology of replicating the physical world in the digital world.

Having a business presence on the internet has become essential, however the shape of the online world is constantly evolving, offering new avenues of communication and interaction.

An online presence for your business is no longer simply invaluable and important, it has become essential. It may be the first point of contact a customer has with your company or organisation, and therefore it is important to present a professional image that is consistent with the identity of the business.