If U Care Share

How do you create a brand to get people talking?

If U Care Share is a suicide prevention charity with three key aims; prevention, intervention and support of those bereaved by suicide. Through workshops and training, the charity reaches some of the most vulnerable people in our society to support them at a time of need whilst also educating future generations to give them the confidence to start a conversation.

JUMP developed the brand which was inspired by communication, sharing and listening. To do something different and stand out in this field, we wanted to convey the key message that it’s okay if you don’t feel okay.

Then and now

If U Care Share's journey began in 2005 when a family member took his own life at age 19. The family hoped to do something positive to try and prevent another family suffering a similar experience, so they began selling wristbands at football clubs featuring the message: 'If U Care Share' and raised over £50,000 for mental health charities. In 2011, If U Care Share became a registered charity and today they are still saving lives, supporting communities and preventing suicide.

To rebrand a charity can be a difficult decision and a daunting prospect, however, a modern brand conveys a professional image and can be a chance to relaunch, renew and refresh the public’s minds of the charity's offer. A charity rebrand is a long-term investment, one that will generate much needed funds for those that need it most.

JUMP felt it was crucial to create a brand that represents who the charity is now, without forgetting where they’ve come from; we wanted to create an authentic, distinctive and memorable brand that lasts. The new brand continues to focus on sharing by using speech bubbles as a key device as well retaining the previous brand's recognisable green tones.

A website that connects with its audience

Key to any website design is an understanding of the target audience. However for this project, understanding that the user may be seeking support and advice with potentially elevated levels of stress at a particularly difficult time was absolutely vital.

For us, it was important to emanate the openness of the brand across the website. To do this, we stripped back anything that wasn’t necessary and also used clear, straight-forward language, resulting in a simple yet effective website design.