Newcastle University

Two white mobile phones displaying different campaign messages for Newcastle University Business School on Instagram

How do you create a campaign that stands out?

At JUMP we’ve had the opportunity to partner with the world-class Newcastle University on a variety of projects, including the University’s brand identity and responsive logo, digital marketing and copywriting for their 2018 enrolment campaign and recently we completed work on a campaign to promote Newcastle University Business School’s Executive Education Programme. JUMP was commissioned to create a marketing campaign that would appeal to both employers and employees and drive applications.

Find your place in the world

Designed to be studied for part-time, the courses allow students to combine work with study. Individual messages encourage employers and employees to look introspectively before thinking ahead to the change they could drive. The sign-off ‘Find your place in the world’ is aimed at ambitious people who will be proactive in shaping the future of their organisation.

Open magazine with a full page ad for the campaign, featuring the mountain image with text reading 'Transform yourself to lead others'

A striking and powerful campaign

JUMP designed a range of bespoke illustrations and graphics to complement the messaging and fit in with the Business School's brand guidelines. The digital marketing campaign was rolled out across social media, PPC and online advertising. We also designed a range of print adverts to help the Business School to attract the best, brightest and most ambitious students.

Bus shelter with advert featuring the mosaic tile campaign advert. Text reads 'Original thinking. Unique learning. Shaping the future.'

Helping a world-famous university shape the future

"JUMP have been simply brilliant to work with on a project with tight timescales: insightful, agile and almost an extension of our own team."

Dr Joanne James, Director of Executive Education

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